The original. The light and refreshing ale from California’s Central Coast that likes to be put down cold. Made for those who are fueled by the constant pursuit of the path less traveled.
Brand creation, creative direction, and packaging design. Brand evolution in collaboration with 805 Brand Managers and Art Director.
Our team of brewers has been crafting up 805 Beer in the USA on California’s Central Coast since 2012. To this day it continues to be brewed, packaged, and shipped cold from California where the mountains meet the sea.
Brand Creation: Andrew Wickstrom
Brand Managers: Troy Powell and Nathan Sheetz
Art Director: Alyssa Hornby
As Footwear Design Manager at Reef, I created a leading line of footwear for the action sports community in the USA and as a basis for licensed and distributed collections worldwide. Responsible for the number one selling "Fanning" signature sandal to this day.
2005 SIMA Image Awards Winner Product Innovation of the Year Reef "Mick Fanning" Sandal.
Design Manager: Andrew Wickstrom
Design Director: John Eades
Developer: Joel Barrie
JUICY. HAZY. TROPICAL.
From the coast of California comes Mind Haze. Juicy, fresh, and loaded with an imaginative array of tropical hop flavors, it’s a free-spirited beer made to elevate your perceptions.
Mind Haze IPA is Firestone Walker's top-selling beer next to 805. Mind Haze was launched in early 2019 as Firestone Walker's first national hazy IPA release.
Mind Haze is a hazy IPA done the Firestone way, created after a full year of experimentation at our Propagator R&D brewhouse in Venice, California. This is a beer that breaks the mold with explosive hop aromas, a luscious texture, and unsurpassed shelf freshness for a hazy IPA. Juicy, fruity, and creamy, with pronounced tropical flavors and a true hazy-style mouthfeel.
Brand Creation: Andrew Wickstrom
Film Creative Director: Dustin Hinz
Agency: Hey Beautiful Jerk
Producer: Nathan Sheetz
A rebrand of Firestone classics and new innovations brewed in Paso Robles, California.
Art Director: Andrew Wickstrom
Designer: Luc Doucedame
Illustrator: Steven Noble
Firestone Walker’s Brewmaster’s Collective is the first-ever beer club for the iconic California brewer. Featuring 25 beers, we worked with the brewmaster Matt Brynidlson to craft 16 world exclusives along with 4 Propagator limited releases for the program, as well as offer virtual tastings with each of the 4 collections, along with a robust offering of benefits for the limited membership group of 1,000.
The creative for the project delivered on the hyper-premium nature of the program included high-quality photography, video, digital experience, and product design.
Brand Creation: Andrew Wickstrom
Design: Matt Beck
Photography: Julian Peck
Copywriting: Sean Weir
Video: Lee Diskin
Venice Propagator Series. Limited-release beers innovated at our Propagator R&D brewhouse in Venice, California.
Brand System: Andrew Wickstrom
Artwork: Various Artists
Craftsmanship and innovation through premium barrels. As the Art Director, I was responsible for curating brand presents for Firestone Wlakere's most premium specialty line in their portfolio. Highly regarded as one of craft beer's most beloved products. I created high-end world-class packaging and branding along with 360 marketing campaigns for all SKU’s
Creative Director: Andrew Wickstrom
Photography: Julian Peck
Our style-defining Black Rye IPA returns for a limited time only from our Propagator Brewhouse in Venice, CA. This new batch of Wookey Jack remains faithful to the original recipe, which has won Great American Beer Festival gold medals three times, most recently in 2020.
What’s different is the packaging, which features new visuals by Juan Marante, a Cuban-born artist who nailed the Wookey Jack vibe.
Creative Director: Andrew Wickstrom
Illustrator: Juan Marante aka El Gran Tocayo
Imaginative beers dedicated to all things wild. I created branding and specialty high-end packaging for this pet project along with 360 marketing campaigns.
Art Director: Andrew Wickstrom
Photography: Julian Peck
Barrel-Aged Decadence. Our latest variant of Parabola comes in the form of our first-ever canned Vintage beer.
To create this first-ever canned Vintage beer, we aged a selection of Parabola for one year in premium bourbon barrels, then blended it with a complement of Velvet Merlin milk stout to create a silky mouthfeel and a more approachable ABV of 9.2 percent. Finally, we infused the beer with Madagascar vanilla beans, cocoa nibs, and sea salt to achieve a full Salted Caramel-style drinking experience.
Art Director: Andrew Wickstrom
Photography: Julian Peck
As the Art Director of Firestone Walker, I created a brand system for Mixed Packs working with the sales team and production team to ensure consistency throughout the portfolio.
Art Director: Me
Working with my friends at Deschutes I helped with the layout for Symphonic Chronic Double Dank IPA. I created a fresh look for their latest Variety Packs and various packaging updates. I also worked with the team on the latest Non-Alc campaign for POS.
Creative Direction and Production: Andrew Wickstrom
CMO: Julie Galbraith
Creative Director: Rob Brooks
Brand Manager: Angie Anderson-May
Say hello to Primal Elements – an out-of-this-world sour ale brewed with mango, pineapple, and tangerine. Bright, aromatic & juicy, this super-drinkable new release is delightfully refreshing.
Primal Elements marks a first for Barrelworks in a few ways – the first time we’ve used mango and pineapple in sour beer, and our first-ever canned offering.
Creative Director: Andrew Wickstrom
Photography: Julian Peck
Cali Squeeze is a fruit-forward beer of today, reflecting the laid-back, uncomplicated expectations of a new generation of beer drinkers.
A California beer infused with freshly squeezed California fruits, all powered by California sunshine and driven by a California State of Mind.
Art Director and Packaging Redesign: Me
As a freelance collaborator at UGG I created footwear for the Men’s, Women’s, Junior Girl’s and Boy’s Lines. Products include boots, shoes and sandals for fashion, athletic and casual categories.
Brand creation for a start-up brewery/food experience. Along with the brewery/tapas bar there is a Chicago-European-inspired deli, butcher shop, and pairing dining experience. The logo is inspired by barrel staves and artisanal brewing.
Brand Creation: Andrew Wickstrom
I am thrilled to have worked on this project for At Last, as it perfectly aligns with my extensive experience and passion for creating impactful visual identities and brand narratives. I created an investment pitch deck for At Last with a comprehensive layout of the vision, executive summary, competitive analysis, master plan, and accommodations. As well as supporting infographics, and local and regional maps.
At Last, is the brand's flagship destination. A collection of forty-two bungalows, twelve branded residences and an eight key motel. Nestled amongst a backdrop of agave. The high desert's premier luxury destination and California’s foremost eco-friendly resort. Spread over nearly two-hundred acres, with a focus on a minimal imprint on the land around us, serving to highlight the glory of Joshua Tree National Park, and its breathtaking surroundings. Situated on a lightly traveled rural road, into a back entrance of the park, we offer the perfect setting for eco-friendly tourism. In addition the hotel will boast a restaurant, a micro-distillery for the production of signature agave distillates, tasting room, spa, pools, and amphitheater. As well as having a near-by agave farm, growing the plants that create our spirits, and allowing guests unparalleled agritourism experiences. A destination like no other in the California desert, calling nature lovers and those with wanderlust alike.
Creative Director / Presentation Designer: Me
Fun branding project with some local friends to create a vibe for their company and coffee trailer.
Brand Creation: Andrew Wickstrom
